Interesting to watch first the cable channels (non Fox), then the networks, pivot to the Russian story again to try and slow the Trump machine after the SOTU. Almost nothing on the positives of speech and the high grades on it in the polls. In place I have seen more times the Trump comment on a hot microphone about, “100%” his plan to release the report on his desk, than the speech. How about you?
Take a look at the numbers below for the speech. Fox beat not only the cable news stations but also the networks in viewers. That’s the first time we have seen that. They won the night easily.
Another interesting fact about that is this. The Fox viewers went down by millions when Joe Kennedy and the Democratic response came on. MSNBC had higher ratings for Kennedy than Trump’s SOTU. I guess their viewers like the Democrats in the room sat this one out.
All the proof you need again:
Here’s a point we want to make again. The networks copy any show, game or idea that drives ratings. To them ratings are everything. Yet Fox with it’s coverage continues to dominant and not one of them will adjust their coverage. Why is that?
The Report:
We think that the President will release “the report” today. He wants it out to answer charges against him and raise doubts. Today is a better day than a lower news Friday or SuperBowl weekend. So expect it.
Now what the report? We remain skeptical. The FBI and DOJ do not want it out. They say it has flaws and could jeopardize some things. We continue to think that if crimes were committed the leadership would have acted already. The new FBI Director is a Trump appointee and he does not want it out. The DOJ is headed by Trump’s appointee Jeff Sessions and they don’t want it out. Why?
There’s something there for sure, but it is not likely the blockbuster that Trump’s people expect. Stay tuned.
The Ratings:
Total Viewers Tuesday. SOTU numbers. Check 9 and 10:00 for Fox.
- Total day: FNC: 3.120 | CNN: 1.050 | MSNBC: 1.438 | HLN: 225
- Primetime: FNC: 8.763 | CNN: 2.543 | MSNBC: 2.528 | HLN: 329
| 4p: | 5p: | 6p: | 7p: | 8p: | 9p: | 10p: | 11p: | |
|---|---|---|---|---|---|---|---|---|
| FNC | Cavuto: 1.810 |
Five: 2.597 |
Baier: 2.894 |
MacCallum: 2.947 |
Carlson: 4.945 |
SOTU: 11.705 |
SOTU: 7.648 |
Hannity: 3.973 |
| CNN | Tapper: 865 |
Blitzer: 787 |
Blitzer: 829 |
Burnett: 938 |
Cooper: 1.536 |
SOTU: 3.111 |
SOTU: 2.932 |
Cooper: 2.009 |
| MSNBC | Wallace: 1.201 |
MTPDaily: 1.203 |
Melber: 1.305 |
Matthews: 1.690 |
Hayes: 1.952 |
SOTU: 2.674 |
SOTU: 3.181 |
Special: 2.944 |
| HLN | Michaela: 89 |
Cupp: 69 |
Banfield: 141 |
Banfield: 147 |
Files: 258 |
Files: 323 |
Files: 407 |
Files: 460 |
Adweek Story:
Fox News Is Most-Watched for Trump’s First State of the Union
Fox News Channel was the most-watched TV network for President Trump’s first State of the Union address in both total viewers and the A25-54 demo.
41.11 million watched on the big 7 cable and broadcast networks. That’s down slightly from last year when 42.8 million watched on those same 7 networks for Trump’s Address to Congress.
When other TV networks were added in, that speech on Feb. 28, 2017 was watched by 47.7 million TV viewers. Nielsen pegs this year’s total viewer number at 45.6 million across 12 TV networks.
11.71 million watched on Fox News making it the-most watched State of the Union ever on a cable news channel. NBC was the most-watched broadcast network with 7.06 million.
- 9:15-10:15 p.m. ET | Total Viewers / A25-54 demo
FNC: 11,705,000 / 3,334,000
NBC: 7,055,000 / 2,590,000
CBS: 6,990,000 / 2,100,000
ABC: 5,400,000 / 2,074,000
FOX: 3,600,000 / 1,500,000
CNN: 3,111,000 / 1,321,000
MSNBC: 2,674,000 / 659,000
FBN: 572,000 / 102,000
Fox News was also most-watched during cable news prime time as the network averaged 8.8 million viewers between 8-11 p.m. ET.
- 8-11 p.m. ET | Total Viewers / A25-54 demo
FNC: 8,763,000 / 2,401,000
CNN: 2,543,000 / 1,058,000
MSNBC: 2,528,000 / 614,000