One Year In ….

Editors Note: With two days to go to the one year anniversary of Donald Trump taking the oath let’s do a review. Today we do part one of two.

The First Year — Part One.

It seems to us you have to divide his presidency into two parts. The personal one and the policy one. We see a marked contrast in both and not far different from the predictions of this column a year ago. Let’s take a look.

Side One: The Personal Side

The negative is his wreckless tweeting, endless ego that doesn’t allow for criticism and relentless desire to be told he is doing great and is brilliant.

That character flaw has opened the door to media mocking, competitor attacks knowing they will get a reaction and provoking actions by many that easily draw him in. The political instinct that seemed to help him so much in the election is just not evident in his performance. He takes positives and tweets something that turns the story negative. He will do something that is gathering praise and in answering a question totally turn the narrative.

He came with enemies, made many more with his words and actions and then fed them red meat to beat hm with.

He is not loyal to his people and doesn’t gather loyalty back. No President in recent memory had the combination of a united opposition party against him, and his own party so unsupportive in return. Some of his worst critics have been in his own party. He attacks them, they fight back and thus you can count his loyal friends easily. Try naming them. Who is so loyal they will go down with the President. How many can you get?

Another reason is his constant “I”. His ego forces him to take credit for everything he does. Never is it “them”. He just doesn’t credit others and that trait leads to less loyalty. A mark of great leadership is giving others credit, even for what you do. The opposite of Trump to date.

Think about that in this sense. He was in a media war way back in the primaries. They attack him daily (yesterday’s media report was that 85% of year one coverage was negative, only 5% positive and the reminder just balanced). There are no loyalists to argue his side with vehemence and passion. Remember when we warned “don’t get into a media war with companies that have unlimited ink”? He has and it isn’t working out.

So part one of our review — the personal side — is clear. It has failed, and that failure fed all those who were so against him and led in part to the chaos in the media today. It’s a shame.

Tomorrow we will present Part Two – The Policies of Year One.

The Ratings:

FRIDAY. Trump’s Meeting Comments Drive MSNBC to Number 1. 

  • Total day: FNC: 1.718 | CNN: 956 | MSNBC: 1.518 | HLN: 202
  • Primetime: FNC: 2.438 | CNN: 1.089 | MSNBC: 2.563 | HLN: 286
4p: 5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Cavuto:
1.548
Five:
2.419
Baier:
2.277
MacCallum:
1.880
Carlson:
2.427
Hannity:
2.551
Ingraham:
2.336
Bream:
1.383
CNN Tapper:
1.231
Blitzer:
1.156
Blitzer:
1.067
Burnett:
1.095
Cooper:
1.165
Cuomo:
1.049
Lemon:
1.042
Lemon:
933
MSNBC Wallace:
1.525
MTPDaily:
1.504
Melber:
1.589
Matthews:
1.980
Hayes:
2.137
Maddow:
3.368
O’Donnell:
2.180
Wlms:
1.666
HLN Michaela:
60
Files:
99
Files:
119
Files:
151
Files:
205
Files:
294
Files:
361
Files:
359

SATURDAY. Fox back on top as the norm on Saturday. Double competition.

  • Total day: FNC: 1.226 | CNN: 680 |  MSNBC: 718 | HLN: 278
  • Prime time: FNC: 1.550 | CNN: 574 | MSNBC: 659 | HLN: 285
4p: 5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC NwsHQ:
946
NwsHQ:
879
NwsHQ:
996
Report:
953
Watters:
1.525
Pirro:
1.692
Gutfeld:
1.432
Watters:
979
CNN Nwsrm:
809
Nwsrm:
650
Smerc:
561
AxeFiles:
632
Nwsrm:
682
Bourdain:
489
Bourdain:
551
Bourdain:
432
MSNBC News:
686
News:
612
News:
656
Maddow:
660
O’Donnell:
701
Williams:
627
Wallace:
648
Hardball:
600
HLN Files:
280
Files:
263
Files:
240
Files:
260
Files:
244
Files:
284
Files:
326
Files:
325

Total Viewers SUNDAY, Fox again dominates the weekend night.

  • Total day: FNC: 1.006 | CNN: 585 | MSNBC: 555 | HLN: 254
  • Prime time: FNC: 1.063 | CNN: 508 | MSNBC: 496| HLN:
4p: 5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC NewsHQ:
653
Gutfeld:
731
NwsHQ:
820
Report:
758
Watters:
965
Hilton:
1.197
FNSunday:
1.025
Watters:
758
CNN Nwsrm:
460
Nwsrm:
526
Nwsrm:
515
Nwsrm:
424
Nwsrm:
538
CNNFilms:
541
Cont.:
446
Bourdain:
408
MSNBC News:
499
News:
603
MTP:
627
KasieDC:
566
Cont.:
588
Dateline:
550
Lockup:
350
Lockup:
374
HLN Files:
181
Files:
191
Files:
243
Files:
215
Files:
203
Files:
278
Files:
252
Files:
449
                                                    The week of January 8:
 

Morning Show averages for Week of Jan. 8, 2018. NBC Wins again post Matt Lauer.

Total Viewers: ABC: 4.268 M / NBC: 4.363 M / CBS:  3.675 M
A25-54 viewers: ABC: 1.375 M / NBC: 1.612 M / CBS: 972 k

Evening News numbers for the week of Jan. 8, 2018. ABC wins total. NBC key demo group.

ABC NBC CBS
• Total Viewers: 9,921,000 9,681,000 7,322,000
• A25-54: 2,112,000 2,318,000 1,541,000

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